Internet Poker Ad Airs at Super Bowl

February 7, 2005 (London, UK) – More than 78,000 Super Bowl fans caught the first glimpse of the ( play-for-fun online poker room advertisement on the giant-screen Viewtronic display boards placed in Alltel Stadium at yesterday’s Super Bowl. For the first time, Internet poker has made it into America’s most prestigious and expensive advertising arena.

With one in six Americans playing poker, internet poker has gone mainstream. It’s one of the most popular activities online and televised poker is omnipresent across the nation.

Super Bowl advertising is condensed American culture, and our advertisement is proof. Poker is ingrained into the psyche of America,’ said Mike de Halpert, Manager of is the play-for-fun companion site for leading Internet poker site (