December 5, 2005 (London, UK) – GameAccount Operations Director, David McDowell, will be the guest speaker at a roundtable discussion on ‘Crossing Vertical’ at the forthcoming iGaming In-Depth Online Poker Conference in Nassau, Bahamas.
Mr. McDowell, explains: “Established iGaming operators have achieved success by marketing their poker products to existing customers. However the propensity for poker customers to move from one type of gambling to another is huge and clearly offers great potential in terms of improving customer retention and long term income growth.”
GameAccount, the #1 skill gaming supplier to sportsbook, casino and poker operators, has successfully managed to maximise crossover opportunities in the poker space through its extensive portfolio of fully integrated products aimed at both serious and casual players.
Mr. McDowell will outline how the company’s development strategy has penetrated this important but relatively untapped niche in the iGaming market, as well as some of the most effective methods operators can use to ‘make the migration happen’.
“There can be no doubt crossing verticals offers superb opportunities for additional income, but it’s all about getting it right. I am certain delegates at the discussion will benefit immensely from being afforded an invaluable insight into the GameAccount experience,” says McDowell.
The ‘Crossing Verticals’ roundtable discussion will investigate the inclination of poker customers moving from one type of gambling to another; the most effective methods for making the migration happen and how operators who offer a variety of products can maximize their crossover opportunities. The forum takes place at 10:00am on
December 9 at the iGaming In-Depth Online Poker Conference, Wyndham Nassau Resort & Crystal Palace Casino, Nassau, Bahamas.