Sportsbook.com and HOOTERS Magazine create Exclusive Advertising Partnership

Atlanta, GA (September 22, 2005) – Sportsbook.com has signed an exclusive online gaming advertising partnership with HOOTERS Magazine. The magazine, which publishes bi-monthly and is available in HOOTERS Restaurants and on national newsstands, including Barnes & Noble, Books a Million and more, will begin running Sportsbook.com’s advertisements in the November/December 2005 issue. The contract will last for one year.

“We see this exclusive agreement with HOOTERS Magazine as the beginning of a long and rewarding partnership,” said Alex Czajkowski, Marketing Director, Sportsbook.com. “Sportsbook.com is the largest online gaming site on the planet and HOOTERS Restaurants are the best places to watch sports in North America. We both work with some of the same talent, like model and entertainer Brooke Burke.”

Czajkowski said Sportsbook.com hopes to do a lot more with HOOTERS. “They are in the right marketplace and we know we can provide a multitude of entertaining gaming options for their readers and fans,” he added.