January 13, 2006 – Digital entertainment and online gaming giant bodoglife.com today announced its upcoming showings for its one-hour television special, which originally aired on Spike TV in late December. The show, which is hosted by Calvin Ayre, Bodog Founder and Chief Executive Officer, will be aired again on Spike TV, January 14, 2006, and on MavTV throughout January.
Bodog Salutes the Troops: A Tribute to American Heroes features singer/songwriter and Bodog Music artist Bif Naked; rap mogul Snoop Dogg; American Pie actress Shannon Elizabeth; actors Dule Hill and Joshua Malina of The West Wing; television host Carson Daly; actress Estella Warren; comedians Wanda Sykes, Colin Quinn and Paul Rodriguez; and many others.
Featured on the cover of the January edition of Card Player Magazine, Ayre is no stranger to the cameras. The billionaire entrepreneur, who has become the face of the booming online gaming industry, also stars in all the latest Bodog TV commercials, and has been front and centre at a number of celebrity galas.
On July 22-23, Ayre’s Costa Rican-based, billion-dollar entertainment company threw an extravagant charity poker and benefit concert in Hawaii. Now the highlights of the Bodog Salutes the Troops event have been collected in the one-hour special, with the first January airing on Spike TV scheduled for Saturday (Sunday morning), January 14 at 3 a.m. ET (2 a.m. CT, midnight PT).
Also, the Bodog-produced program will premiere on MavTV in primetime on Wednesday, January 18 at 9 p.m. (ET). In all, MavTV has scheduled 16 airings of Bodog Salutes the Troops in a variety of time slots for January.
“This first step into the television industry marks another milestone for the Bodog Entertainment Group, and sets a strong example of how a well-defined and evolving brand has the capacity to crossover into any industry,” says Ayre. “We will continue to delve into new space, redefine the playing field, and build upon our solid business foundation. Hold on to your seat, this is just the beginning for Bodog.”
The Bodog Salutes the Troops celebrity charity event featured an ensemble of musicians, actors and comedians, all of whom were on scene to raise money for the Fisher House Program, which benefits the families of the U.S. military.
bodoglife.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, bodoglife.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites according to Hitwise.