Nicosia, Cyprus, April 19 – Leading online gaming software developer, Playtech, and established UK betting and gaming group, bet365, have announced the launch of a branded online casino to complement the latter’s successful sportsbook operation.
bet365casino is tightly integrated with the Playtech platform, offering players one-time account registration and login, instant-launch flash games and an option to transfer funds across the two systems. Existing sportsbook member can login to the casino platform using their current usernames and passwords.
The casino product incorporates a customized software package designed specifically with sportsbook operators and sports fans in mind. The package includes the brand-new virtual horse racing game Derby Day, twelve new fixed-odds games, instant-access flash games and the ability to integrate lives scores & odds data tickers. The fixed-odds games feature online interpretations of traditional pub games such as Jackpot Darts and Penalty Shoot-out, old street games like Rock-Paper-Scissors and Heads-or-Tails, and popular themes such as Bonus Bowling, Dice Twister, Spin-A-Win and Hi-Lo.
Commented John Coates, Chief Executive of bet365 Group Limited: “After a careful consideration of our options, we selected Playtech as our new casino software provider. We were impressed with their software, ideas and plans for the future along with their willingness to work closely with us to fully integrate the system to provide a seamless product for bet365 customers.”
Playtech Marketing Director Iris Toledano echoed those sentiments: “With bet365 we found a strong and willing team with a clear vision running a large and well-organized operation. With our integrated platform and enhanced games suite, we feel that we’ve given them the tools to diversify their product offering, leverage their brand, and ultimately bring greater value to their customers.”
The launch of bet365casino closely follows that of totesportcasino.com, owned by another respected UK sports betting operator, The Tote, who chose a similar integrated model with which to make their foray into the online gaming market. Playtech will announce more strategic partnerships with established sportsbook operators in the UK over the coming months as part of its strategy to enlarge its footprint on the mainland.
Playtech develops unified software platforms for the online gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications – online casino, poker, bingo, live gaming, land-based kiosk networks and fixed-odds games – are fully intercompatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech today has over 340 employees distributed globally, approximately one-half of whom are engaged in research and development of current and future gaming technologies.
bet365 Group Limited is one of the UK’s leading betting and gaming groups with over 700 employees handling over 500,000 bets each week to customers from over 120 different countries. bet365 offers one-account betting through its website and telebet centre. In addition, the group operates 59 licensed betting offices throughout the UK.